Social Media Management
&
Brand Identity

Uniting with clients to plan brand aesthetic, photograph products and atmosphere, create a cohesive mood/aesthetic of the brand across multiple platforms and their website, and cultivate genuine engagement via events, polls, online discussions, giveaways, collaborations, etc. to encourage an authentic following.


Francesca McConnell
Photographer
(2011 - current)

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-social media management/marketing and content creation for personal photography brand

-utilization of analytics, paid promotions, and engaging content to draw a larger audience

-bigger following enhanced by popular feature pages, international exhibitions, publications in global art magazines


Compass Chronicles
Travel blog
(2015-2019)

 
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-social media management and content creation

-beautiful travel photography and driving engagement through collaborations with Colorado-based brands

-in first couple months of operation featured on an internationally recognized travel website called workaway.info as “Travel Blog of the Month”


Hostel Fish
(2015-2016)

 
 

-content creation

-photography consistent with brand identity

-encouraged engagement from international travelers through promoting hostel-hosted events along with local businesses


Peacock Pavilions
Boutique Hotel in Marrakech, Morocco
(2015)

 
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-social media management and content creation

-e-commerce photography for online shop, The Souk

-managed Instagram, Facebook, and Twitter via programs such as Hootsuite

-on-brand content creation cohesive with the Moroccan-boho aesthetic